A medical advertisement (including for a device) may not claim to prevent, alleviate or cure any of the 22 Scheduled diseases, except in publications for health professionals
Section 53(1)(a) of the Medicines Act prohibits publishing any medical advertisement that directly or indirectly claims, indicates or suggests that the article advertised will prevent, alleviate or cure any disease or condition in the Schedule, which lists 22 entries including AIDS, asthma, cancer, conception and pregnancy, deafness, diabetes, diseases of the eye, heart and kidney, epilepsy, hypertension, infertility, sexual function and tuberculosis. Advertisements distributed only to medical practitioners, dentists, pharmacists, nurses, midwives, veterinary surgeons and their trainees are exempt (s. 53(2)). The penalty is a fine of up to $5,000, up to 2 years' imprisonment or both (s. 53(3)).
- Because 'medical advertisement' covers devices used for a medicinal purpose, this prohibition is the one substantive statutory rule applying to device promotion in Brunei.
- The Minister may exempt advertisements by Gazette order (s. 53(4)) and may amend the Schedule (s. 80).
Effective from 2010-07-01

