Advertising must be objective and complete; misleading text, names, trademarks and images are prohibited
Advertising medical devices in Iceland is permitted subject to the limitations in the Regulations and the Act. Advertising must always be presented objectively and give adequate information about the device, its characteristics and its use, and the user or patient must be informed of the potential risks associated with use of the device in accordance with its intended purpose. The Minister may set further rules by regulation, including prohibiting particular advertising methods or advertising of particular classes of device. In labelling, instructions for use, making available, putting into service and advertising it is prohibited to use text, names, trademarks, images or figurative signs that may mislead the user or patient as to the device's intended purpose, safety or performance. Breach of the claims provision carries the penalties under Article 44.
Effective from 2021-05-26
Icelandic. Articles 10 and 11 implement the MDR Article 7 claims rule as national law. Article 11 is listed in Article 44(3) among the provisions whose breach carries fines or up to two years' imprisonment.

