Device advertising filing and content restrictions
Under the new Advertising Law, device advertisements must be filed with ISAF at least 5 working days before publication, with the ad specimen and documents substantiating its content; prohibited content includes efficacy or safety guarantees, claims that the product is necessary for health, and comparison with medicines (unless addressed to healthcare professionals). ISAF monitors device advertising and can impose conservation measures; violations are punishable by advertiser fines of MOP 5,000 to 80,000.
- Effective 2027-01-01 (Art. 65, Law 7/2026); replaces Law 7/89/M from that date.
Effective from 2027-01-01
Monitoring authority: Art. 37(1)(二) assigns device/health-product/milk-powder advertising under Arts. 15-16 to ISAF. Fines: Art. 41(1)(二) 科澳門元五千元至八萬元罰款. A supplementary administrative regulation will regulate filing procedure and documents (Art. 57(2)(二)).

