Advertiser keeps six categories of records, publishes an annual advertising report and files it with the Ministry
An advertiser must keep records of: parallel promotions (name, seat and activity of the legal person carrying out the parallel promotion, and the expert associate's name, residence, employment and occupation); advertising messages (name of the device, the public information medium or website on which the message was published, and the advertising period); promotional material (name and purpose of the promoted device, type and quantity of the material, number and date of issue); the expert public to whom the material was delivered (name of the healthcare professional, employer, name and purpose of the promoted device, type and quantity, date of delivery); the expert public's requests for free samples (name of the prescribing or using healthcare professional, employer, quantity provided, date of delivery); and sponsored expert meetings (name, time and place, information on the expert-public attendees, total funds spent, funds spent by item — travel, accommodation, meals, participation costs — and total funds spent on an annual basis). On the basis of those records the advertiser prepares an annual report on the advertising of medical devices, publishes it on its website and submits it to the state administration body responsible for health affairs. The advertiser keeps the original of advertising messages, promotional materials and published expert works for five years.
- The annual report is both published on the advertiser's own website and submitted to the Ministry; the underlying originals are kept for five years.
Montenegrin source (quoted in the original; the English rendering below is from the Ministry's own English text published on the same site, declared as the supporting source). Verbatim Član 20: "Na osnovu podataka iz evidencije iz člana 19 ovog pravilnika, oglašivač sačinjava godišnji izvještaj o oglašavanju medicinskih sredstava, koji objavljuje na svojoj internet stranici i dostavlja organu državne uprave nadležnom za poslove zdravlja." Verbatim Član 21: "Oglašivač čuva original reklamnih poruka, promotivnih materijala i objavljenih stručnih radova za period od pet godina." Translation of Član 20: "Based on the data from the records referred to in Article 19 of this Rulebook, the advertiser shall prepare an annual report on the advertising of medical devices, which shall be published on its website and submitted to the state administration body responsible for health affairs." Translation of Član 21: "Advertiser shall keep the original of advertising messages, promotional materials and published expert works for a period of five years."

