Prior authorisation for promotion and advertising of medical devices, with claim content rules and claim substantiation
Rwanda FDA's promotion regulations apply to medical devices by definition: 'Regulated product' means processed foods, pharmaceutical products, vaccines, human and veterinary processed foods and other biological products used in clinical as drugs, food supplements, food fortificant, fortified foods, poisonous substances, herbal medicines, medicated cosmetics, 'medical devices', tobacco and tobacco products. Article 5 prohibits advertising, promoting or marketing any regulated product unless it is registered by the Authority, prohibits advertising or promoting any regulated product unless the advertisement or promotion has the clearance and approval issued by the Authority, prohibits carrying out a regulated product launch without prior written approval or clearance, prohibits promotion or advertisement that is directly or by implication misleading or calculated to mislead the population, requires packaging and labelling information consistent with the product information approved at registration, and requires all promotional materials to carry a disclaimer owning all claims stated in them as well as disowning third-party claims. Article 6 requires promotional advertisements to be accurate, unbiased, complete, clear and designed to promote credibility and trust by the general public and healthcare providers, to be consistent with the approved product information and in line with the conditions or illnesses for which the product was registered, and provides that promotional material shall not contain misleading or unverifiable statements or omissions regarding quality, safety and efficacy or value which likely induce product use or give rise to undue risks; promotion must not state or imply that a product is 'safe', is '100% safe', has 'no side effects' or that its 'use will not cause harm'. Article 7 prohibits promotion before written approval, restricts promotion to the public in open markets, bus stands and moving vehicles, treats posters in public places as promotional material targeting the general public requiring approval, and prohibits advertising words such as 'Number one product' or 'the best product'. Article 8 makes it an offence to promote, advertise or market any regulated product in a manner that is false, misleading or deceptive or likely to create an erroneous impression as to its character, value, quantity, composition, merit, safety or efficacy, and treats imitation of another company's advertisement layout, slogans or visual presentation in a misleading way as false and misleading. Article 11 requires the final version of the advertisement in whatsoever form to be submitted for vetting before final publication; acceptable advertisements are communicated in writing with the unique reference number issued by the Authority for each advertisement, unacceptable ones with written clarification, and alteration of the format without express written permission renders the approval null and void. Article 18 gives the Authority power to issue the guidelines, SOPs and forms necessary for implementation. The official application requirements require, among nine documents, 'Tangible or scientific proof or facts to back up claims made by the applicant (where applicable)', samples of all promotional materials in final versions, the product registration certificates for the products to be promoted and the degree of the responsible personnel who approved the message; and the official application form for approval of promotional materials (FDISM/PVSM/FOM/010) carries 'Medical Device [ ]' as one of its product-category options. Registration can be suspended where a registered device 'has been advertised in a manner which is false or misleading or does not comply with the provisions of the laws and regulations currently enforced by the Authority' (TRG/002 art. 24).
- The regulations govern promotion, advertisement and marketing of 'regulated products', a defined term that expressly includes medical devices; the device-specific registration consequence is the suspension ground in art. 24 of TRG/002.
- Promotion and advertising authorisation is granted through the Authority's promotion application route (application letter to the Director-General, the FOM/010 promotional-material approval form, samples and claim substantiation); the tariff for that authorisation sits in the separate fees regulations.
- The Regulations reference a companion guideline on promotion and advertisement of regulated products in art. 10; the guideline PDFs published under the Authority's promotion pages returned the site's HTML error page at the time of research, so the operative detail relied on here is the regulations themselves, the official application requirements and the official form.
Effective from 2020-12-31
Source is English; the passages are quoted verbatim below. The device applicability of the regulations rests on the definition of 'Regulated product' in art. 4(13); the claim-substantiation requirement and the medical-device option on the approval form come from the supporting official documents.

