Medical device advertising restrictions
Under Article 21 of the Law 'On Advertising', only devices/methods officially allowed for use in Ukraine may be advertised; ads must carry a consult-a-doctor warning and the text 'Самолікування може бути шкідливим для вашого здоров'я' occupying at least 15 percent of the ad area/duration; therapeutic-effect claims for hard-to-treat diseases, guaranteed effects, fear appeals, and participation of doctors or medical workers are prohibited; telesales are banned.
- Applies to advertising of medical devices ('медичної техніки'/'медичних виробів') and related methods.

