Application content: Form N 2, advertisement text/scenario and video, power of attorney, proof of state duty; filed in person, by post or by e-mail to info@moh.am (Annex 1 paras 6 and 8)
advertising.application-documents-and-submission-channels
Fact-level verified↗The application (Form N 2) states the advertiser's identity and registration number, place of business, the specific device name, the medium to be used and contact details. It is accompanied by the advertisement text with scenario (signed and stamped, plus a Word version), the video clip in electronic form for electronic media, the power of attorney and identity document if filed by an authorised person, and proof of payment of the state duty. The application and materials may be lodged in person, by post or by e-mail to info@moh.am; e-mailed materials may not be supplied as links, and hard-copy filings carry the materials on electronic media.
Conditions
- Item 6(4), an expert conclusion on the advertising material, applies only to medicine advertising.
- Changes to a permitted advertisement are applied for on Form N 3 with the amended text (para. 19).
Effective from 2025-04-06
Armenian. Gist: to obtain a permit the advertiser submits an application (Form N 2), the advertisement text with scenario signed and stamped plus a Word version and, for electronic media, the video clip; proof of state-duty payment; filing may be in person, by post or by e-mail to info@moh.am.
Every permitted device advertisement must carry the permit number and date, is numbered in the ԲԱԳ series, and must mention when the device requires mandatory reading of its instructions for use (Annex 1 paras 21, 23, 31)
advertising.device-ad-content-permit-details-and-instructions-notice
Fact-level verified↗A permitted advertisement of a medical device must broadcast or display the number, day, month and year of the Ministry permit. Device advertising permits are numbered in the series ԲԱԳ with a five-digit sequential number restarting each calendar year. If use of the medical device requires mandatory familiarisation with its instructions for use, the advertising text must include information to that effect.
Conditions
- Para. 16: the advertisement may be placed only through the medium named in the permit and in compliance with its requirements.
- Paras 24–30 contain content rules specific to medicines and medical methods and are not device rules.
Effective from 2025-04-06
Armenian. Gist: permits are numbered by series and five-digit sequence, series ԲԱԳ for medical-device advertising; advertisements of medicines, medical methods or medical devices must broadcast or show the permit number and date; if a device's use requires mandatory reading of the instructions for use, the advertising text must say so.
Only the advertiser or its authorised person may apply; for medical devices the advertiser may be a manufacturer, importer, wholesaler or retailer of that device (Annex 1 para 5(3))
advertising.eligible-device-advertisers-manufacturer-importer-wholesaler-retailer
Fact-level verified↗An application may be filed only by the advertiser or a person authorised by it under the law. For medical devices, the advertiser may be a legal entity or individual entrepreneur that manufactures, imports, or sells wholesale or retail the medical devices concerned.
Conditions
- Para. 6(1)(c): licence details are required only from advertisers holding medical-care, pharmacy, medicine-manufacturing, device-manufacturing or medicine-wholesale licences; the requirement does not extend to device importers or wholesale/retail sellers.
- Para. 14: the permit cannot be transferred to or used by another person.
Effective from 2025-04-06
Armenian. Gist: only the advertiser or its legally authorised person may apply; for medical devices the advertiser may be legal entities or individual entrepreneurs manufacturing, importing, or wholesaling/retailing those devices.
Government Decision N 342-Ն of 27 March 2025 is the implementing act for device advertising permits, replacing Decision N 1422-Ն of 2015 (Art. 15(7.4))
advertising.government-decision-342-2025-sets-permit-procedure
Fact-level verified↗Article 15 part 7.4 delegates to the Government the procedure for granting device and medical-method advertising permits, the list of documents and the content requirements, and provides that a state duty is charged for the permit under the Law on State Duty. The Government exercised this by Decision N 342-Ն of 27 March 2025 (Annex 1), which repealed the 2015 Decision N 1422-Ն and enters into force on the tenth day after official publication.
Conditions
- Decision N 342-Ն does not apply to advertising of veterinary vaccines, sera and diagnostic agents (point 2).
- The repealed Decision N 1422-Ն is shown on ARLIS as having lost force on 06.04.2025.
Effective from 2025-04-06
Armenian. Gist: based on Art. 15 part 7.4 of the Law on Advertising and Art. 28 part 2 of the Law on Medicines, the Government establishes (1) the procedure, document list and requirements for advertising permits for medicines, medical devices and medical methods per Annex 1; repeals Decision N 1422-Ն of 26.11.2015; enters into force on the tenth day after official publication. effectiveFrom 2025-04-06 is inferred from the ARLIS record that N 1422-Ն lost force on 06.04.2025.
Advertising of medical devices requires a Ministry of Health permit; unregistered devices and devices needing physician prescription or supervision may not be advertised (Law on Advertising, Art. 15(7))
advertising.moh-permit-required-unregistered-and-prescription-device-ads-prohibited
Fact-level verified↗Article 15 part 7 of the Law on Advertising prohibits advertising medicines, medical devices and medical methods without a permit of the Ministry of Health of the Republic of Armenia. It further prohibits advertising of unregistered medical devices and of unlicensed subjects, and prohibits mass-media advertising of medical devices whose use requires a physician's special prescription or supervision.
Conditions
- The term used is բժշկական արտադրատեսակներ (medical devices), replacing the older term բուժտեխնիկա (medical equipment) in the current incorporation.
- Part 7.1 refers medicine advertising additionally to the Law on Medicines; the device rule rests on Art. 15 and Government Decision N 342-Ն.
Armenian. Gist: advertising of medicines, medical devices and medical methods without Ministry of Health permission is prohibited; advertising of unregistered medical devices and of unlicensed entities is prohibited; mass-media advertising of medical devices requiring a doctor's special prescription or supervision is prohibited. Effective date of this wording not asserted; the incorporation on arlis 230017 is the current one (the older incorporation on arlis 168265 still used 'բուժտեխնիկա').
The Ministry of Health issues the advertising permit (Form N 1) and decides the application within 7 working days (Decision 342-Ն, Annex 1 paras 2 and 4)
advertising.permit-issued-by-moh-decision-within-7-working-days
Fact-level verified↗The advertising permit (Form N 1) is issued by the authorised state body in the health sector (the Ministry of Health). An application is granted or refused within 7 working days from the day the application and documents are submitted; time spent correcting formal errors (para. 10: notice within one working day, two working days to correct) is not counted.
Conditions
- Para. 3 fixes permit validity only for medical-method and medicine permits (licence term or medicine registration term); Annex 1 states no separate validity term for device permits, but Form N 1 carries a validity period field.
- Para. 13: the permit order with the approved text and/or video, or the refusal order, is handed to the advertiser within three days under Art. 59(2) of the Law on Fundamentals of Administration and Administrative Procedure.
Effective from 2025-04-06
Armenian. Gist: the advertising permit (Form N 1) is issued by the authorised state body in the health field; the application is granted or refused within 7 working days from submission of the application and documents.
Device advertising in electronic or print media or on outdoor panels must show the Ministry of Health permit number and date (Art. 15(7.2))
advertising.permit-number-and-date-must-appear-on-media-and-outdoor-device-ads
Fact-level verified↗When medical devices or medical methods are advertised through electronic or printed mass media or outdoor advertising panels, the advertisement must state the number and date of the Ministry of Health permit.
Conditions
- Government Decision N 342-Ն Annex 1 para. 23 repeats the rule for every permitted advertisement (number, day, month, year of the permit).
Armenian. Gist: when medical devices and medical methods are advertised via electronic and print mass media or outdoor advertising panels, the advertisement must show the number and date of the Ministry of Health permit.
Refusal grounds for device advertising permits, reasoned refusal order, and appeal under the administrative-procedure law or in court (Annex 1 paras 11, 12, 18)
advertising.refusal-grounds-reasoned-order-and-appeal
Fact-level verified↗A permit application is refused if the documents are deficient, manifestly false or distorted, or any legally required document is missing and the deficiencies are not cured within the set period, or if the device advertising text contradicts the Laws on Advertising, on Licensing, on Medical Care and Services of the Population or on Public Health, the normative acts adopted under them, or the Decision's own requirements. The refusal order must state the reasons and the legal grounds. Refusal and termination orders may be appealed under the Law on Fundamentals of Administration and Administrative Procedure or in court.
Conditions
- Para. 17: the Ministry may revoke the permit for unfair advertising, including alteration of the approved text, and demand that the medium stop dissemination.
- Para. 22: the permit lapses if the advertiser's relevant licence is terminated and is suspended for the period of a licence suspension.
Effective from 2025-04-06
Armenian. Gist: refusal if documents are deficient, manifestly false or distorted, or if the device advertising text contradicts the named laws or the Decision; the refusal order must state reasons and legal grounds; refusal and termination orders can be appealed under the administrative-procedure law or in court.