Advertising, promotion and propaganda directed at the general population requires prior authorisation
- Statement
Under Ley del Medicamento N° 1737 art. 59(f), advertising, promotion and propaganda of medicines directed at the general population without the prior authorisation of the Ministry of Human Development acting through the National Health Secretariat is a punishable infringement. The requirement is therefore a prior-authorisation requirement, enforced through the infringement list rather than through a stand-alone licensing article, and it sits alongside art. 50's delegation of the publication, promotion, propaganda and advertising of medicines to the Ministry on the basis of the Normas Éticas. The function is now exercised by AGEMED: art. 7(c) of DS 2905, recited in the VISTOS of RA 20/2023, gives AGEMED the function of evaluating, authorising, regulating, policing and inspecting, among other things, the 'promoción, publicidad ... de medicamentos y tecnologías en salud'.
- Article
Artículo 59(f)
- DEVICE SCOPE: art. 59(f) is drafted 'de medicamentos'. Devices fall inside the statute by Ley 1737 art. 2 and art. 4(g), which place 'dispositivos médicos' within the law's ambit and among the 'Medicamentos especiales' respectively; no device-specific prior-authorisation article for advertising was found.
- Art. 59 opens with 'Se considerará como infracción punible a la transgresión de los artículos señalados en esta Ley y su reglamento, principalmente a:', so the list states punishable conduct rather than prohibiting it in its own right; it is nevertheless the provision that establishes that the authorisation must pre-exist the advertising.
- Art. 50 defines publication, promotion, propaganda and advertising for the purposes of the law as 'la presentación y divulgación de datos y/o información por cualquier medio, tendente a promover la venta, transferencia, y/o uso de medicamentos'.
- The Normas Éticas para la Promoción de Medicamentos (T-N-6) are the substantive instrument referred to by art. 50 and by DS 25235 art. 96; see advertising.promotion-and-advertising-governed-by-medicines-ethics-norms.
- The 'Ministerio de Desarrollo Humano / Secretaría Nacional de Salud' named in art. 59(f) is the predecessor of today's Ministerio de Salud y Deportes and of AGEMED, as recited in RA 20/2023's VISTOS.
Effective from 1996-12-17
Source language: Spanish. RA 20/2023 is named as a supporting source because its VISTOS recite art. 7(c) of DS 2905 and so establish, from an instrument read in full for this round, which body now holds the promotion and advertising function; the substantive rule itself is proved by Ley 1737.

