Device-advertising restrictions under the Medical Equipment Law
The Medical Equipment Law defines advertising directed to the public (excluding scientific literature), permits the registration of medical equipment to be made subject to conditions restricting the manner or content of its advertising, and authorizes the Director to restrict advertising whose manner or content harms or may harm public health. Except in an urgent public-health case, the affected party must be given an opportunity to present arguments before a restriction is imposed.
- These are case-specific registration and enforcement powers, not a blanket pre-approval requirement for every device advertisement.
- Scientific literature is excluded from the law's definition of public advertising.
Independently corrected against the official Knesset law text; violating a restriction imposed under section 12 is an offence under section 15(a)(3).

